Regained market share in Pharma Sales & Marketing by outsourcing development of next gen product

Outcome

We provide our clients with the results to sustain their business.

Challenges

• After participating in a three month long RFP process, we successfully demonstrated the technical and industry domain expertise to be awarded the contract to develop our clients next generation pharmaceutical sales and marketing ecosystem. 

• The client internally developed two previous generations and was looking to go outside to inject some innovation and speed to market to avoid further erosion and ultimately resume leadership. 

• The core technologies were preselected and matched our expertise in Salesforce architecture and development.

Solution

• We assembled a full-functional product development team that grew to 125 strong, located both in the US and the development located offshore. 

• Team took the concept of an enterprise highly-configurable ecosystem through requirements, architecture, development and commercial launch, on schedule and in record time.

• This highly configurable system included a mobile app, which was listed on the Salesforce app exchange, and a browser based application that surfaced core functionality of an enterprise solution spanning both pharma sales and marketing.

• Used Scrum-based methodologies, managing multiple scrum teams and supporting UIUX design team, enterprise architecture design, and CICD. 

• Client was kept intimately involved throughout the process, receiving frequent demos and providing regular feedback to ensure it will meet the market needs.

• The project culminated in a successful commercial launch, allowing the client to begin selling it into the pharma market. Today the product is a market leader in the industry. 

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