Doctor Using Digital Tablet

Customer Use Case

Top CRO Company

Regained market share in Pharma Sales & Marketing by outsourcing development of next gen product.

Outcome

We provided our clients with the results to sustain their business.

Offerings used:

Product Development Partnership
Zealic Success Delivere Next Gen Product

Delivered Next Gen Product

Zealic in partnership with another vendor, delivered a new Pharma & Sales Marketing ecosystem to a major clinical services provider who commercialized it. Subsequently this company has been selling it for over two years, allowing them to recover their position in the market while enabling them to take the lead in the market.

Challenges

  • Two generations of existing products, developed by their IT department were not competitive and losing significant market share.

  • As a result of losing market share they had very little time to develop and launch a new innovative replacement.

  • They struggled to find a company with the exact combination of industry domain expertise, product development expertise and a large, skilled software development team. This experience and skills were imperative so time wouldn’t be wasted.

Solution

  • We assembled a full-functional product development team that grew to 125 strong, both in the U.S. and in our international office.

  • Team took a highly-configurable ecosytem through requirements, architecture, development and commercial launch, on schedule and in record time.

  • This highly configurable system included a mobile app, which was listed on the Salesforce app exchange, and a browser-based application that surfaced core functionality of an enterprise solution spanning both pharma sales and marketing.

  • Used Scrum-based methodologies, managing multiple scrum teams and supporting UI/UX design team, enterprise architecture design, and CICD. 

  • Client was kept intimately involved throughout the process, receiving frequent demos and providing regular feedback to ensure it will meet the market needs.

  • The project culminated in a successful commercial launch, allowing the client to begin selling it into the pharma market. Today the product is a market leader in the industry. 

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