Gamification: Why it Works and How to Make it Work For You

Zealic Solutions Gamification Why it Works and How To Make It Work For You

Based off of the article: Boost Basic Job Skills Training

Zealic's Cliff Notes

The Association for Talent Development doesn't just host great conferences, they also release awesome articles. Gamification is a great way to teach people new things; From basic training to more complicated and faceted areas.

Why should gamification be appealing to training and development professionals?

Everyone Loves Games

67 percent of American households play computer or video games. According to the Entertainment Software Rating Board, 26 percent of those are older than 50 years old, but it's the 74 percent younger than 50.

Gamification improves engagement

People readily embrace gamification because it's fun, it's less stressful and it creates less resistance to learning than traditional learning methods.

Gamification enhances traditional training techniques

Gamification has shown that it is helpful in improving learning retention with methods such as association, repetition, and elaboration. It's also good at increasing behavior-based learning.

Gamified learning is good for a diverse workforce

It allows you to facilitate learning that appeals to everyone and accommodate various groups (cultural, different languages and different generations).

Gamification is becoming commonplace

Gamification can easily be integrated into existing training environments and can be implemented in many different platforms (customer loyalty, employee onboarding, innovation development). It's cost-effective and easy for you to develop and deploy.

Gamification is also effective improving a range of things in different areas:

Cognitive skills

Gamification has been shown to improve skills such as knowledge retention, problem solving, decision making, risk taking and leadership. Some of the techniques that can be used to impact these skills are:

  • Elaborating with new information that ties to old information

  • Sorting information to improve learners conceptual knowledge

  • Word, term and image association

  • Repeating content to help with retention of concepts

  • Using stories to teach concepts

  • Replaying

  • Testing knowledge with trivia

Attitudes, Values, and Beliefs

Gamification can be used to effect peoples attitudes, values and belief to focus on a desired change. Some of the gamification techniques that can help improve attitudes and values include: